Watch this video from Dove and engaged in a close-reading by creating an analytical graphic organizer. An example graphic organizer can be seen here:
Because you are analyzing a video, not a piece of text, you may have some descriptions of images, sound, or effects in the "Quotation/Example" section instead of quoted text. Remember that if you don't know the name of a specific rhetorical device you are seeing, you can always describe the device rather than name it. This word list may help you with that column though.
Can't change a rubric once you've started using it.